If you are in the process of planning a marketing campaign, content should be core in your plans. Content marketing has emerged as one of the most important techniques in the digital marketing platform. This is the creation and distribution of useful content that attracts the target audience to a website.
Technology has revolutionized content marketing and made it easier, cheaper, and more efficient to create and distribute content. There are some incredible content marketing tools you can leverage in your marketing campaign for the best results.
These tools can’t replace human skills, but they can complement your team’s efforts to boost your marketing strategy.
Why Content Marketing Anyway?
According to the Content Marketing Institute (CMI), content is one of the most effective ways to promote online business. Their study states that content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Content marketing is a versatile strategy that helps a business achieve different objectives at the same time. You can use the content for brand awareness, search engine optimization (SEO), lead generation, and boosting conversions.
Great content also helps in building brand, trust and lasting relationships with your customers. Your business requires good content at every step of the marketing funnel. You can also use your best content for link building to boost your ranking on search.
The Best Tools for Content Marketing
The following tools can help amplify your content marketing campaigns:
When it comes to content publishing, WordPress is the most effective tool. This is the most popular content management system (CMS) in the world.
As of 2019, WordPress powers 34% of the internet in 2019, a 4% rise from the previous year. This CMS enables you to build a website or blog, create, and publish content easily. You have amazing tools on your WP website or blog to create and customize your content to suit your audience.
BuzzSumo is a great content marketing research tool. If you want to analyze the best performing content in your industry, this is the best tool to use.
It gives you important insight into the kind of content your competition has and its performance. With BuzzSumo, you will not create content blindly as you have an idea of the best topics to write.
You can also find influencers in your industry and discover the type of content they share. With the alert feature on this system, you stay up-to-date with content trends and also get an idea on the best keywords to use.
3. Google Docs
This is one of the most effective free content marketing tools available online. It is a platform where you can do everything before publishing your content.
If you have a team of content creators, Google Docs is an amazing collaboration tool. You can draft and share your content and upload it directly to your CMS. This is an easy-to-use content tool that every marketer should be using.
If you always struggle during the content creation process, it is time to try Evernote. This is one of the best content creation tools available online.
With Evernote, you can put down your ideas and organize them gradually into great content. It is also a collaboration tool where your team can share their thoughts and develop these into great content. You can access your content on any internet device.
If you want to create exquisite content that will captivate readers, you have to avoid any grammatical or structural mistakes. Grammarly is one of the most effective content editing tools available online. It reduces the writing error rate and ensures your articles flow harmoniously.
6. CoSchedule’s Headline Analyzer
For the best on-page SEO results, you need to optimize all aspects of the content you share on the website. One of the most important components in your content is the headline.
It is not easy to determine if a headline is good for SEO. This is where CoSchedule’s Headline Analyzer comes in handy. This tool scores your headlines based on their overall structure, readability, how common they are, their power and emotional impact. It is an important tool to use before publishing your web content.
Other great content marketing tools include HubSpot, Yoast, Ahrefs, Vidyard, Followerwonk, Trello, ClickFunnels, Google Analytics, and Content Idea Generator, among others.
Executing a successful content marketing campaign is not easy. However, you can now leverage these tech tools to make your work easier.
From idea creation, content sharing, editing, SEO optimization to competitor analysis, there’s so much these content creation tools can do for you. Ultimately, these tools boost your online business marketing strategy.
Author: Benjamin Shepardson is the founder of NoStop Content. With an extensive career in digital marketing and web development, Ben’s knowledge of the industry has enabled small businesses to scale and grow through well-crafted content and strategy.