You curate stuff that you think appeals to your audience, throw in your own thoughts and publish it on your site. This means you are able to share great material from across the internet with your own particular audience. You can add your own comments about relevant topics from the websites of other people and organizations.
Content curation is a tool of bloggers and others who publish online to greatly increase the quantity and, often, the quality of the content that they publish online. Read on to learn some of the great benefits to this technique.
So long as you are not plagiarizing, breaking any laws, and you provide attribution by providing the original source with a backlink, then the curation of content is a splendid and very sensible method of bringing worthwhile content to your audience. Another benefit is a substantial increase in your rate of publishing.
How do you publish editorialized content on the internet?
There are a number of ways to curate content on your blog or site in a way that is useful as well as legal and ethical. However, before considering content curation, it’s important to have a general understanding of online publishing.
There are a number of methods: content aggregation, content syndication, and content curation. You should know the differences between them before you publish any content on the internet. Following are descriptions of how each works:
- Content syndication: With content syndication, you put your article, blog post, video or other content out to other third parties who then re-publish either on their own sites or perhaps sell it to others who may want it. In essence, syndicated content is content that goes through a third party for consumption or publishing online. There are companies, such as “Newstex” and ”NewsCred”, that specialize in various content syndication services.
- Content aggregation: Content aggregation is the collection of information based on a common topic involving one or more related keywords. Aggregating other people’s information conveniently augments your original content while providing a broader perspective. Examples of companies that do this are “AllTop” and “PopURLs”.
- Content curation: When you do reviews of content from a large number of sources, get links to these, then publish all of this on your site, you’re curating content.
Syndication and aggregation are largely automated, while curation is not. Genuine content curation needs a human touch with thought, interpretation, and comment.
Using such a definition of the content curation process, you watch, listen to, and read all sorts of online content that you believe might appeal to your audience, then collect links to the most suitable content, share a small amount from that content, add whatever commentary you think is necessary, and then publish it. Always remember to name the author, cite the source of the material, and link back to that source for the necessary attribution.
The material or content you curate is often a process essay. A process essay simply explains how something happens or how to execute a process and is used on simpler topics or processes. If applied to complicated things, readers often switch off.
Example of curated content
The so-called roundup is a blog or web page of summaries of other articles or books. Here is an example of the type of appearance a web page featuring a roundup of curated content on B2C Marketing would have:
- Each curated blog post’s title serves as a subheading in the content roundup post
- Each blog is summarized under that heading/link by highlighting the main points and key points and, where possible, giving credit to the author or webpage. The commentary should be 100-300 words.
The above article on the website Brafton.com summarizes important elements of B2C digital marketing. B2C (business-to-consumer) marketings are the tactics and strategies of the promotion of products and services for consumers.
B2C marketing is different from that of B2B (business-to-business) in many important ways, one of them being that the campaign should evoke a positive emotional response, rather than merely showing value.
By means of some very clever diagrams, the great importance of digital marketing is explained. All aspects of digital marketing, such as social media, SEO (Search Engine Optimization), and the internet, in general, are demonstrated. This is a helpful article for anyone who wants an introduction to B2C marketing.
5 examples of B2C marketing strategies with big results
There’s a nice article by marketing expert Lisa Manthei about some very effective B2C strategies in digital marketing. The article starts by citing the sheer size of the B2C e-commerce market with a 2015 report of sales in excess of US $24 trillion with about 20 million retailers worldwide.
She goes on to discuss five strategies that all B2C marketers should be aware of. These are contests, retargeting programs, membership programs, the use of social media and ambassador programs. Each strategy is clearly described with compelling examples with magnificent photos. This article is a must-read for marketers.
Some producers of curated content like to quote a key statement or phrase from each article that succinctly sums up what it’s about. However, care must be taken when you do this to avoid accusations of plagiarism.
Some general rules are:
- Summarize the content that relates to its heading, try to avoid repeating anything that also appears in the other blog articles in your curated content.
- Do your best to make each section flow/lead into the next. Structure and order them in a logical sequence.
Another example of curated content that adheres to these rules is one on the “A Kind Nature“ site about ecotourism.
Aside from roundups, there are other ways of displaying curated content.
Slideshows have great visual appeal and can increase page views for your site or blog, as visitors need to click through each page or part of the slideshow to see them all. For audiences who like slideshows, they’re ideal for curated content.
Embedding curated content
There are tools that can simplify the process of content curation, and, with some tools, you can actually embed the curated content in your blog. Tools like ”Storify”, “eLink”, and “RebelMouse” provide easy ways for you to embed curated material. If you’re wondering what this means, check out eLink.io and their great video about embedding curated content.
There are some great advantages to using content curation. Be sure to keep the above in mind next time you try curating content for your business.